Back to School Ready – Spend £75 Get a Bag Half Price

As students revel in the last moments of summer, Superdry’s Back To School product offering gives them something to look forward to for the new term ahead. The season is all about standout style that’s sure to impress from day one. From versatile jackets to ready-for-anything bags, Superdry has the gear to see students through the year.

Drawing its influences from 80s hip hop scenes of New York – Superdry’s jackets, bags and streetwear are anything but subtle. Jackets featuring blacker than blacks, bold clashing camos and neon pops of colour will have others taking note; while over-the-shoulder, bold bags help the struggle of adulating. Featuring hand-drawn graphics fresh out of the Superdry Creative Department, the brand’s tees and sweats will see students through – whether they’re headed out or recovering in.

Underlining the season’s striking style is Superdry’s long term dedication to quality. No feature is overlooked, setting students up for the best year ever. A Superdry jacket is an investment – whatever the weather. Fully quilted lining and double layer zip fastenings make them light enough for lingering summer days and crisp autumn and winter nights. All jackets and bags feature intuitive pockets – so there’s never an excuse for forgetting homework. Superdry bags are simply built to last – with padded backs and straps and a sturdy top-grab handle set to see students through anything, any day. And as with all products, Superdry sources the best-quality fabrics for maximum comfort and longevity.

The perfect mix of quality and style – Superdry’s new term style is ready for whatever the year has ahead, so students can focus on the rest.

Available until 05/09/2018


Superdry is a global lifestyle brand designed for attitude, not age and focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. Born after an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder. Quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling are core qualities. Such iconic distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.

Autumn sees the launch of Superdry Sport for Women, offering an active lifestyle collection with premium appeal. Moisture wicking fabrics provide the technical support, while reflective branding, hidden pockets and the latest print techniques give the collection edge.

For men, timeless sartorial style comes to the fore in impeccably cut outerwear in a wide range of styles and weights, featuring classic detailing in leather and shearling. A lesson in casual luxury comes in the form of the heritage designs in the SD Gym Equipment and Copper Label Goods collections. Denim purists will opt for Copper Label Selvedge while new OrangeDry Denim offers contemporary cuts.

Aviator and field jacket inspired looks in hues of military and drab army greens popped with hints of Rescue Orange are lead statements. Sartorial tailoring in Blazers, Town Coats and Heavy Wool Melton Pea Coats accented with Tri colour college stripe tones will take men from work to town. Paired with super Peached Poplin and Chambray in sharp button-down style shirts and super skinny jeans with Meteor Brogue or Chelsea boots to finish the look.

Alpine mountain inspired down jackets with tri- colour blocking and flashes give the range a mountaineering edge, with strong reds, rich navy blues, winter whites and electric royal blues adding premium suave.

Click and Collect available in store.

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