Stores / Superdry

Superdry is a global lifestyle brand designed for attitude, not age and focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. Born after an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder. Quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling are core qualities. Such iconic distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.

Autumn sees the launch of Superdry Sport for Women, offering an active lifestyle collection with premium appeal. Moisture wicking fabrics provide the technical support, while reflective branding, hidden pockets and the latest print techniques give the collection edge.

For men, timeless sartorial style comes to the fore in impeccably cut outerwear in a wide range of styles and weights, featuring classic detailing in leather and shearling. A lesson in casual luxury comes in the form of the heritage designs in the SD Gym Equipment and Copper Label Goods collections. Denim purists will opt for Copper Label Selvedge while new OrangeDry Denim offers contemporary cuts.

Aviator and field jacket inspired looks in hues of military and drab army greens popped with hints of Rescue Orange are lead statements. Sartorial tailoring in Blazers, Town Coats and Heavy Wool Melton Pea Coats accented with Tri colour college stripe tones will take men from work to town. Paired with super Peached Poplin and Chambray in sharp button-down style shirts and super skinny jeans with Meteor Brogue or Chelsea boots to finish the look.

Alpine mountain inspired down jackets with tri- colour blocking and flashes give the range a mountaineering edge, with strong reds, rich navy blues, winter whites and electric royal blues adding premium suave.

Click and Collect available in store.

London Designer Outlet

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